3 Things Your Joint Venture (JV) Partners Are Looking For


shake-hands-joint-ventureLast week I recorded a short Thursday Takeaway video which
revealed the fourth reason to create your
own info products if you are an author, speaker,
blogger, life coach, health coach, professional organizer,
virtual assistant, or run any other work from home
business and build a presence online.

In other words, use content marketing to get more clients and make money.

That fourth tip was to leverage other people’s connections and reach through running an affiliate program and joint ventures. Those can actually grow your business with a lightning speed if you manage to attract the right partners.

JV is about mutually beneficial relationship:

You scratch my back and I’ll scratch yours.

One really common and popular example is an online summit, which often offer the organizer visibility and boatloads of new email subscribers – when it’s done right.

For the speakers who donate their time to educate the listeners, as well as their connections to spread the word out, it also offers a chance to find new markets, as well as great quality content for their own audiences and “tribes”.

So that’s the first thing they’re looking for: great value through unique and worthwhile content. The more outstanding you can make it, the easier it is to get them say yes.

Secondly, they want to work with a pro, so you need to have a convincing online presence and all the basic elements in place before approaching them.

Thirdly, they want to make money from the partnership, so you need to be able to show them you either previous results, or in case you’re new on the market, that at least you have something valuable to promote and your messaging has all the elements necessary to convert.

If you are considering to do JV and you need help putting all these in place, plus want to receive more sizzling hot tips I only share with my customers, I suggest you start from here.

I would also love to hear from you:

Please share your experiences about joint ventures, online summits, giveaway events etc  – as a participant or guest – in the comment box below!


  • Laurie Hurley

    Reply Reply August 1, 2014

    I have partnered with a couple of people in the past. One worked very well, the other was a total bomb. It is difficult to find like-minded people with exactly the same goals. And, it’s a ton of work to put together an event, webinar, teleseries or whatever. I know many people are very successful. I find I am so busy developing my social media agency that I do not have much time for affiliate stuff right now. You raise some valid points, though and thanks for sharing them.

    • Eveliina

      Reply Reply August 5, 2014

      You’re welcome Laurie! Thanks you for sharing, too.
      I’ve observed quite a few events and I often wonder why not do it properly when you’re already spending so much time and energy on it. I myself have made a commitment to avoid all the mistakes I’ve spotted (from having a sign-up page that doesn’t say much about the benefits, to landing on a 404 “download page”. I mean, how difficult can it be to test it before release…)
      As the organizer, it really is my responsibility to keep things running smoothly and ask for the contributors to make the corrective moves if necessary.
      My first event is happening in September, and while I’m of course really nervous about it, I’m also filled with positive energy! I think that’s one of the true rewards of doing this: the excitement and energy it delivers.

  • maxwell ivey

    Reply Reply August 1, 2014

    Hi Eve; I’ve never been a participant, but I have been a guest at the hey house world summit both years and recently enjoyed several of the online business superhero summit. you mentioned professionalism. I thought it was encouraging that this second one delivered their broadcasts via google hangouts. It worked well. Its just encouraging as someone who uses hangouts myself to see them becoming the standard. And yes it does all come down to converting viewers into sales. so you will have to show them past success or at least a solid plan as to how you intend to generate the audience to make it worth their time to participate. would love to take part in a future summit either in the personal development or online business arenas. thanks for the pointers, Max

    • Eveliina

      Reply Reply August 5, 2014

      You’re welcome Max!

  • Susan Cooper

    Reply Reply August 1, 2014

    It’s hard starting something new. Keep at it, be patient and something will happen. I do wish you the best of luck.

    • Eveliina

      Reply Reply August 5, 2014

      Patience – actually lack of it -has been in the way of my success many times. Finally I learned it from the sport and that has been one of my advantages since. Until I forget it again…
      I really appreciate your kind words Susan!

  • Lenie

    Reply Reply August 6, 2014

    Hi Eveliina – I love the information you present, even if I’m not quite ready to use it. When the time comes, I know where to go. Thanks.

    • Eveliina

      Reply Reply August 6, 2014

      There are a few other things you want to have in place before you do! If you need help with those, let me know!

  • Connie Ragen Green

    Reply Reply September 19, 2014

    Hi Eve,
    Love reading your perspective on all of this.
    Best of success,
    Connie Ragen Green

    • Eveliina

      Reply Reply September 21, 2014

      Thank you Connie!

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