3 Things Any Rookie Quarterback Can Teach You About Business


Quarterback, photo Pixabay.comOkay ladies, I admit it.

It’s hard to crash on the couch with
your man to watch football,
but as a serious business owner you
might want to try it anyway.

Here’s why.

It’s not an accident that so many former athletes succeed in business as well.

Even a mediocre sports career can be turned into a thriving business just by implementing the same techniques used in sport coaching.

Here’s an example.

1. Specialize

You don’t see jacks of all trades on the football arena, do you?

I didn’t think so (and… well… I guess this is a little embarrasing, but I don’t really know anything about american football and I have never seen a game in my life, either. But I know sport coaching.)

If your marketing is all over the place, you need to cut off the branches. Think about where your audience and prospects really are and focus on those. Just because ”everyone” seems to be in Twitter, Facebook, Youtube, Linkedin, Google+, Pinterest, Squidoo, Hubpages, Stumbleupon, article directories, and so on, doesn’t mean you ought to.

Rather work your one specialty to the max and strategically add to it when you see results.

2. Utilize Your Personal Strengths

They don’t put the small guys at the front line on the football field, do they?

If you’re a natural born speaker, you should concentrate on getting speaking gigs. If you like being in front of the camera, then video marketing is for you, behind the camera you do interviews. By all means, leave writing for writers.

3. Practice Your Pitch

When you manage to nail that one thing, everything else becomes easier on the playground.

Purposeful, not random and accidental.

Be clear with who you’re talking to, your ideal client. How would you describe the person with a few words? What is the pain you help them solve? What are the traits they possess, that guarantee they succeed while working with you?

Here’s for example my pitch:

I help folks who are passionate about aesthetics or performance or wellness and happiness to turn their passion into profit and enhance their sense of finally accomplishing something significant in their lives. They want to change lives and they can, because they are coachable, compassionate and have strong work ethics. Formal education is insignificant.

All they really need to do is take what they already know and fully utilize it and I’m providing with the tools to do that.

And a Bonus tip:

While playing, these guys never have the luxury to stay on their comfort zone. But they LOVE what they do, and they have an end GOAL in mind, so I bet they’re not thinking about it much.

What do you think?


  • I love this whole analogy! And I love football! These are the just some of the things my dad taught me (he was a high school football coach) about the value of the game! Very cool!

    • Eveliina

      Reply Reply June 11, 2014

      Thanks Jacquie!
      I bet he taught you the importance of strategy planning as well, one of the crucial elements of succeeding.

  • Paul Graham

    Reply Reply June 11, 2014

    Number four would no doubt be teamwork. The idea of the “dumb jock” is grossly inaccurate so thanks for the great analogy !

    • Eveliina

      Reply Reply June 11, 2014

      I had to google the “dumb jock” and yep, I know the type (from the movies). :)

      And you’re so right about the teamwork, and it’s not just team sports, but solo athletes, too. And solopreneurs.
      No one can excel on their own, not in business, not in sports!

      In fact when I started really thinking about the similarities, I came up with 9 principles, almost word-for-word in common between biz and sport career. I’ve got those in my book, which right now is back on the board for some re-writing.

  • Lisa Voncino

    Reply Reply June 11, 2014

    it is definitely important to know your target market and develop a niche. Coincidentally, I just wrote an article about the pitch also. It is always a work in progress depending on your audience and what will get them interested in your product or service.

    • Eveliina

      Reply Reply June 11, 2014

      Indeed, Lisa.
      I’m comparing the message to a personal style of an athlete. While watching a high level athlete, there are always points in their technique they all have in common (those that are proven to make it as effective as possible), even if their performance looks totally different.
      And in marketing messages the very same thing: one should always include who, what, why etc. in it. Effectiveness being the key.

      The style, the message – both evolve over time.

  • Lenie

    Reply Reply June 12, 2014

    I really like the analogy – never thought of it that way. But you are right, especially about being focused and using your strengths.

    • Eveliina

      Reply Reply June 12, 2014

      The truly great ones develop new strengths over time. I’ve seen that in business and sports alike… for instance one of the icons of NHL is – or actually was, he retired just this year – a Finn, named Teemu Selanne. As he aged, he had to do so to maintain his position. Talent is after all just one part of the equation. Willingness to learn and excel plays probably even a bigger role in the end.

  • Tuhin

    Reply Reply June 14, 2014

    It is really important to focus on what we are doing and target the audience specific to the services we provide. Good post

    • Eveliina

      Reply Reply June 14, 2014

      Thank you Tuhin!

  • Susan Cooper

    Reply Reply June 17, 2014

    I love the analogy. I’m not much of a football fan but I do understand the correlation. I smiled when I rad the part about personal strengths. I have always said go with your strengths first and the rest will take care of itself. Part of that is to understand how our strengths fits into our focus and how that can work with the audience we seek. :-)

    • Eveliina

      Reply Reply June 18, 2014

      I suggest one should work the strengths to the max, while improving the weaknesses.

      In sports there’s always one thing, either technical issue, endurance, power, or mobility issue, which prevents maximum progress. I wish it took care of itself, but rarely it does. Instead paying some special attention to it, one can take giant leaps forward.
      As you improve your skills or capacity, the progress becomes more subtle.

      For a lifter colleague of mine, the absolute best in the world it took 8 years to improve his record by one rep in one of the 3 disciplines, while
      in the other two he was breaking his own records pretty much every year.

      Obviously the same stuff happens in business.

      Takes a lot of dedication to work on something for that long while not seeing the results. But looking at the big picture… well, that’s what count, right?

  • maxwell ivey

    Reply Reply June 24, 2014

    Hi lennie; I applaud your decision to really sep out there in writing this post even though you know nothing about american football. You are right teams are made up of players who specialize. although more and more teams are searching for players with more than one skill set or are encouraging their players to expand their rolls. You are right though the same focus dedication and attention to details that make good football players can b channeled into being a successful entrepreneur. You left a comment on my new blog. one of the reasons behind starting a second blog was the desire for each of them to have a clear message and target audience. While people enjoyed the posts about my overcoming obstacles, and those posts always got the most comments; they didn’t belong on a blog meant to promote the sale of amusement equipment. It will mean more work, but it also makes my job easier in that I know what kinds of posts I need to be coming up with for each blog. thanks for sharing this post and tai care, Max

    • Eveliina

      Reply Reply July 18, 2014

      Thank you Max!

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