Okay ladies, I admit it.
It’s hard to crash on the couch with
your man to watch football,
but as a serious business owner you
might want to try it anyway.
It’s not an accident that so many former athletes succeed in business as well.
Even a mediocre sports career can be turned into a thriving business just by implementing the same techniques used in sport coaching.
Here’s an example.
You don’t see jacks of all trades on the football arena, do you?
I didn’t think so (and… well… I guess this is a little embarrasing, but I don’t really know anything about american football and I have never seen a game in my life, either. But I know sport coaching.)
If your marketing is all over the place, you need to cut off the branches. Think about where your audience and prospects really are and focus on those. Just because ”everyone” seems to be in Twitter, Facebook, Youtube, Linkedin, Google+, Pinterest, Squidoo, Hubpages, Stumbleupon, article directories, and so on, doesn’t mean you ought to.
Rather work your one specialty to the max and strategically add to it when you see results.
2. Utilize Your Personal Strengths
They don’t put the small guys at the front line on the football field, do they?
If you’re a natural born speaker, you should concentrate on getting speaking gigs. If you like being in front of the camera, then video marketing is for you, behind the camera you do interviews. By all means, leave writing for writers.
3. Practice Your Pitch
When you manage to nail that one thing, everything else becomes easier on the playground.
Purposeful, not random and accidental.
Be clear with who you’re talking to, your ideal client. How would you describe the person with a few words? What is the pain you help them solve? What are the traits they possess, that guarantee they succeed while working with you?
Here’s for example my pitch:
I help folks who are passionate about aesthetics or performance or wellness and happiness to turn their passion into profit and enhance their sense of finally accomplishing something significant in their lives. They want to change lives and they can, because they are coachable, compassionate and have strong work ethics. Formal education is insignificant.
All they really need to do is take what they already know and fully utilize it and I’m providing with the tools to do that.
And a Bonus tip:
While playing, these guys never have the luxury to stay on their comfort zone. But they LOVE what they do, and they have an end GOAL in mind, so I bet they’re not thinking about it much.