Blogging Success: Have a Plan

planning

checkboxesLast week we discussed choosing the topic
for your blog, that has potential of becoming
popular and in the comments someone mentioned
the “writers block”, which is quite common when
you write as a hobby.

But when you invest some time to create a plan, and commit yourself to posting in a schedule, that rarely is an issue.

Here’s how you can do it:

Step #1: Define the purposes of your blog posts

Consider things like search engine optimization SEO, boosting the post going viral, establishing authority, educating and nurturing the relationship with your audience and promoting paid products.

Also think about what do you want your readers to do once they’ve read your post.

Step #2: Create yourself a M.A.P. and you will never run out of ideas to write about

Contact me for a training, which walks you through the 5-step process of that, but also creating a “Winning Concept” for a business – if you decide you want one.

Inside that training amongst other things I’m sharing a big mistake I’ve made while choosing a topic for my business and blog, based on something I was just passionate about.

What you may not know is that alongside with this blog I’m actually writing for several other blogs about various topics and M.A.P.s are the only way for me to stay productive and cohesive with them.

Step #3: Plan and templetize your process

Whether it’s writing or a video blog, it’s good to have a system and checklist to follow.

Do you need to do research? Great, put that into the plan.
How about SEO, or images: Do you buy them, take them yourself or use free images? Do they need editing? Do you systematically name them to support your SEO?

Do you have a process for writing, such as starting from the main points or steps, then adding body to each, next writing the closure, call to action and an opening, and lastly writing the headline and sub-headlines?

Well, that’s how I write most of my posts.

If you do video, it’s obviously a whole different process.

Also write down the steps of posting your blog. That will help you quite a bit when you don’t have to think about it much, just follow your checklist.

Step #4: Based on the goals you’ve set, lay out your posting calendar

Decide on your schedule:

  • Will you post daily, weekly, bi-monthly, monthly or something else?
  • Is it just you creating the content, or will you accept guest posts, too?
  • If you’re posting daily, should you consider themes for each weekday? Those might be something that excites your readers and creates anticipation.

I for instance set a theme for a certain length of time and I write my content around that theme: Posts for my own blog, articles, trainings and guides and so on.

One of the benefits of that is that I gradually come up with cornerstone posts I can keep promoting. That’s what I also advise my coaching and consulting clients to do.

Another benefit is that writing about one topic at a time is a lot faster.

I don’t have to post everything at once though, because I can schedule posts in WordPress and I also utilize automation on my social media activities.

Step #5: Plan and schedule your marketing activities

If you want, you can write these down in excel and use one sheet to collect ideas, but also to keep track of the goals, actions and statistics:

Where did you promote and how, how many social shares did your post get, how many views and comments, and if you were promoting a product, how did it convert.

You want to create more of the type of content that converts best, right?

Step #6: Take action

Which step do you find challenging and why?

22 Comments

  • Susan cooper

    Reply Reply October 1, 2014

    Hi Eve, I do all of these, but the one i have found that keeps me most on track with my blogging efforts is 4, laying out my posting calendar and having themes that go along with the three separate blog posts i do each week. Having the themes really seems to take the pressure of me and the worry of what I am going to write about.

    • Eveliina

      Reply Reply October 1, 2014

      Themes are great, if not essential when posting several times a week. I’m pretty sure any writer would say the same, but writing is really 10% inspiration and 90% perspiration. Those who blog to keep a journal rarely realize that.

  • Sue Hines

    Reply Reply October 1, 2014

    Very simple! Very Clear! Thanks. Makes you stop and think. The planning and scheduling is key to getting those posts out and on time.

    • Eveliina

      Reply Reply October 1, 2014

      I usually spend about 10 minutes jotting down the next 5-6 topics I’m going to write about. It really doesn’t have to be complicated, but I’ve noticed that if I don’t do it, the ideas don’t just magically appear from thin air.

  • Lenie

    Reply Reply October 1, 2014

    Hi Eve, this is great, more of what I need. You’ve set up such a simple to follow plan that will be helpful to many, I know I picked up a lot from it. I have to do a presentation at the Library this month about blogging (that’s funny since I still have so much to learn but at least I can tell them what to avoid)Your post will help me put together a great presentation – I’ll give you credit for any of your information used. Thanks.

    • Eveliina

      Reply Reply October 1, 2014

      You’re welcome Lenie! Good luck with your presentation!

  • Jacqueline Gum

    Reply Reply October 1, 2014

    What a great, concise and simple plan Eve! I do all of them in some form though I use a word doc instead of excel…minor:) But I think what helped me most was planning – your point about “starting from the main points or steps, then adding body to each, next writing the closure, call to action and an opening, and lastly writing the headline and sub-headlines” is so on target.

    • Eveliina

      Reply Reply October 1, 2014

      Thanks Jacqui! Being a kinesthetic learner, I in fact prefer pen and paper at all times…
      As I’m writing the body I always try to ask “is this relevant to the topic” and in most cases, I detach something for the next article because it isn’t. I like to keep mine short and to the point and I rarely go past 500 words.

  • Meredith Wouters

    Reply Reply October 2, 2014

    You’re so right – if you invest the time in the beginning to make a plan, it helps you every step of the way. That’s usually my downfall, though. I jump in and then much later realize a plan would help!

    • Eveliina

      Reply Reply October 2, 2014

      I usually do that, too :) That’s what they say: Failing to plan is like planning to fail…

  • Niekka McDonald

    Reply Reply October 5, 2014

    Hi Eve,
    This is great! I need to really incorporate a system. The one I have is okay but I know that I can be better. I never thought about using Excel to plan my marketing and social media strategies. I use it for everything else and I think this will help a lot. Thanks and I’m going to watch your free training :)

    • Eveliina

      Reply Reply October 7, 2014

      Thanks for stopping by Niekka! I’m glad if I can help!

  • Tyree

    Reply Reply January 15, 2015

    Good day! This is kind of off topic but I need some
    help from ann established blog. Is it difficult to set up your
    own blog? I’m not very techincal but I can figure thiings out pretty fast.
    I’m thinking about makking my own but I’m not sure where to start.
    Do you have any points or suggestions? Many thanks

  • Steffen

    Reply Reply February 16, 2015

    Fabulous, what a web site it is! This weblog presents useful data to us, keep it up.

    • Eveliina

      Reply Reply February 16, 2015

      Thanks Steffen!

  • Iesha

    Reply Reply March 1, 2015

    Oh my goodness! Awesome article dude! Many thanks, However I am going through troubles with your RSS.

    I don’t understand why I am unable to subscribe to it.
    Is there anybody getting the same RSS problems?

    Anyone who knows the solution will you kindly respond?
    Thanx!!

    • Eveliina

      Reply Reply March 1, 2015

      I’ve tested my RSS and have no problems with it, Feedly and Shareist find it allright. Wish I could help you, sorry.

  • match.com

    Reply Reply April 6, 2015

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    I just wanted to give you a quick heads up! Other then that,
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