Last week we discussed choosing the topic
for your blog, that has potential of becoming
popular and in the comments someone mentioned
the “writers block”, which is quite common when
you write as a hobby.
But when you invest some time to create a plan, and commit yourself to posting in a schedule, that rarely is an issue.
Here’s how you can do it:
Step #1: Define the purposes of your blog posts
Consider things like search engine optimization SEO, boosting the post going viral, establishing authority, educating and nurturing the relationship with your audience and promoting paid products.
Also think about what do you want your readers to do once they’ve read your post.
Step #2: Create yourself a M.A.P. and you will never run out of ideas to write about
Contact me for a training, which walks you through the 5-step process of that, but also creating a “Winning Concept” for a business – if you decide you want one.
Inside that training amongst other things I’m sharing a big mistake I’ve made while choosing a topic for my business and blog, based on something I was just passionate about.
What you may not know is that alongside with this blog I’m actually writing for several other blogs about various topics and M.A.P.s are the only way for me to stay productive and cohesive with them.
Step #3: Plan and templetize your process
Whether it’s writing or a video blog, it’s good to have a system and checklist to follow.
Do you need to do research? Great, put that into the plan.
How about SEO, or images: Do you buy them, take them yourself or use free images? Do they need editing? Do you systematically name them to support your SEO?
Do you have a process for writing, such as starting from the main points or steps, then adding body to each, next writing the closure, call to action and an opening, and lastly writing the headline and sub-headlines?
Well, that’s how I write most of my posts.
If you do video, it’s obviously a whole different process.
Also write down the steps of posting your blog. That will help you quite a bit when you don’t have to think about it much, just follow your checklist.
Step #4: Based on the goals you’ve set, lay out your posting calendar
Decide on your schedule:
- Will you post daily, weekly, bi-monthly, monthly or something else?
- Is it just you creating the content, or will you accept guest posts, too?
- If you’re posting daily, should you consider themes for each weekday? Those might be something that excites your readers and creates anticipation.
I for instance set a theme for a certain length of time and I write my content around that theme: Posts for my own blog, articles, trainings and guides and so on.
One of the benefits of that is that I gradually come up with cornerstone posts I can keep promoting. That’s what I also advise my coaching and consulting clients to do.
Another benefit is that writing about one topic at a time is a lot faster.
I don’t have to post everything at once though, because I can schedule posts in WordPress and I also utilize automation on my social media activities.
Step #5: Plan and schedule your marketing activities
If you want, you can write these down in excel and use one sheet to collect ideas, but also to keep track of the goals, actions and statistics:
Where did you promote and how, how many social shares did your post get, how many views and comments, and if you were promoting a product, how did it convert.
You want to create more of the type of content that converts best, right?