My 10 Favorite Free Internet Marketing Tools

best free internet marketing tools

I figured it’s time to list some of the best free Internet marketing tools out there. As we all know, there’s a LOT to choose from, but these are the ones I think I couldn’t do without – not in any particular order: Screencast-o-Matic Create up to 15 minutes screen capture videos with this free…

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3 Steps to Writing Powerful Headlines

magazine headlines

Marketing and copywriting experts all agree on one thing: Your headline is the most important element of every piece you publish online, simply because if it doesn’t inspire any reaction, everything past the headline was a waste of time. This applies to video titles, articles, blog posts, online mags, ads, emails you send, book titles,…

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Using Content Marketing to Get the Business In Shape

Why every business should use content marketing

Content marketing should be a part of every businesses strategy for a number of reasons, but I just wanted to discuss some of them, from a small business perspective. While at first it seems like just a lot of extra work, it reduces the costs of lead generation in the long run, and one of…

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Online Marketer: Before You Start Using Any Autoresponder, You Should Read This

how-to-use-an-autoresponder

Previously I wrote about the things I wish I knew about autoresponders before signing up to use one, and just jumping in. Here’s one of the lessons learned the hard way: how to plan the relations so it doesn’t get all messy and even more costly as a result of that mess. You may not…

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Thursday Takeaway: 3 Reasons Why People Unsubscribe Your Newsletter

thursday-takeaway-feature-image

Once you’ve got people on your list, you don’t want to lose them right? Here are some common reasons it happens anyway – and why you shouldn’t be upset about it.  

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24 Benefits of Email Marketing, The Comprehensive Guide

Benefits of email marketing

What is the purpose of email marketing? According to the legendary Dan Kennedy it is to ”…highlight your company’s best qualities, reward your most loyal customers, convert leads into customers and turn your one-time buyers into repeat customers.” Instead of listing just the usual five or 10 benefits of email marketing, I decided to gather…

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