3 Reasons You Should Create Your Own Info Products

Reasons why you need to create info products

In my previous article I shared some tips on how to come up with product ideas. What I forgot to mention is this: as a service provider or coach you should seriously consider creating your own products and programs to sell online. Here’s why:

1. Time is limited

Think about this: if your business is all about your expertise and knowledge, you’re only working with clients 1:1, and you’re aiming to sell out all your time, how do you then plan to expand your business? Start working the nightshift, too?

Leveraging is the keyword here my friend. Information products are a great way to leverage your time.

2. Your pricing has more flexibility

So, as your time just became a rare commodity, people will become more eager to pay you to spend it with them.

And those who are not, can still benefit from your teaching and make the results they desire for a price they can afford.

For instance you have a homestudy program you sell for $200 (price is just an example), you add 4 group coaching sessions to it and double the price.

And then there’s the 1:1 option, and again you charge more.

Adding the access to you – personal support – has the tendency of improving the results of your students, but instead of answering one, you can also answer many. At least in most cases.

And then of course you can sell an unlimited amount of copies of your homestudy if you want, because basically it’s going to be zeroes and ones. So what actually happens is that you do the work once and get paid multiple times.

Again, leveraging your resources.

3. You get to help more people

This is a natural continuation of a flexible business model with multiple income streams. And since you’re in a business of helping people, a true win-win situation while your customers get results, you get paid and everyone gets happier.

It’s about leveraging your knowhow.

I’m pretty sure you have some objections about this – or maybe you fully agree with me and would like to add another reason why every service provider should create their own info products.

Either way, I’d love to hear it, so please write it down in the comment box below!

Don’t miss a single post, event invitations and other powerful free resources!

22 Comments

  • maxwell ivey

    Reply Reply July 22, 2014

    Hi Eve; I don’t have any objections to your post. I only wish you had included some suggestions on how we come up with one of these products for ourselves. You know I’m working at inspiring and motivating others. what kind of product would you suggest. given my limited experience I would think it should be a small product because I don’t see people wanting to pay big money to an unproven personality. Looking forward to your thoughts, Max

    • Eveliina

      Reply Reply July 22, 2014

      Max,
      you’ve just inspired me to write another post to address this!
      Please give me a few days :)

  • Shawn DeWolfe

    Reply Reply July 22, 2014

    I made the commitment to shift over to product development a few months ago. When I set up my company a few years ago, I meant to get into this right away, but custom work came along. So, though late, I’m here now.
    Any suggestions on how to market products?

    • Eveliina

      Reply Reply July 22, 2014

      I’m assuming you’re planning on marketing to your current clientele and prospects, is that right?
      You should study your feedback and sales to get ideas for a survey, then you ask them about their needs, pains and frustrations and address those with your product. That’s how it should practically sell itself.
      My latest video tip would tell you this too: the more work you were planning to put into it, the more important it is to sell it first, then create.
      Saves you from fruitless work.

      If you’re planning on conquering new markets, you need a different strategy. Nevertheless, your survey would be a good starting point because it tells you there’s a need.

  • Michele Harvey

    Reply Reply July 22, 2014

    I find it interesting that in my case, the product came through prior to the business. I wrote a book that happens to lend itself to my new coaching practice. I believe I needed to have the experiences which led to writing the book as a precursor to ever having been led to serve others through coaching.

    • Eveliina

      Reply Reply July 22, 2014

      I think writing a book is about organizing your thoughts and coaching is more or less all about bringing order to something that’s disorganized, too. One of my previous articles actually talks about calling yourself a “professional organizer” instead of a “life coach”. Did you read it?

      A book is often a great way to market even if you never had that in mind while writing. That’s because there’s plenty of room to express credibility and vulnerability to create trust and liking, but also share information and even transformation, or at least describe how it could be done.

      Sometimes it could even replace a business card.

  • Sue Hines

    Reply Reply July 22, 2014

    Simple, clear and well written. No arguments here!

    • Eveliina

      Reply Reply July 22, 2014

      Thank you Sue!

  • Absolutely makes sense…which is why people don’t think of it:) Just kidding, but…I know lots of folks who sell their time and can’t understand why they aren’t earning more. Their first idea is to increase their rates! LOL

    • Eveliina

      Reply Reply July 23, 2014

      That’s not always a bad idea either, just not the most lucrative one in many cases.

  • These are great reasons to create your own products. I’ve read about doing this in a few different posts and articles, and it has inspired me to create a free product that I’m working on now, then a couple of ebooks. If you blog or freelance, your products can create passive income while you work on other things, or even take a vacation.

    • Eveliina

      Reply Reply July 23, 2014

      Exactly!
      So glad you’re already on it Jennifer!

  • Susan Cooper

    Reply Reply July 23, 2014

    I had to laugh and thought, was she reading my mind? I’ve had an idea to create a product but life issues have gotten in my way in creating it. I call what you talked about as “making money while you sleep”. :-)

    • Eveliina

      Reply Reply July 23, 2014

      That’s the trick really: it may take some time to create, but later pays off.
      Make sure you do the research first to determine there’s an actual need and get on it!

  • Laurie Hurley

    Reply Reply July 26, 2014

    Selling an online coaching program or membership site that has pre-recorded info, coupled with private coaching is my source of passive income. One of my favorite things to do, coach someone, but I know the money is in bigger projects. By creating this kind of program, I am able to still do what I love, but kind of on auto-pilot. Nice suggestions.

  • Ilaria

    Reply Reply July 28, 2014

    A product which is well constructed and which has a
    the right price will sell by itself! This is a very important part of the process. I’m waiting for your next post which has been inspired by Maxwell :)

    • Eveliina

      Reply Reply July 29, 2014

      I’m afraid I’m going to disappoint people, because I didn’t manage to finish it in time. So I posted something else first. :/
      But I am working on it!

  • William Butler

    Reply Reply July 28, 2014

    Hi Eve,
    We can spend a lot of time and energy creating products. You can recoup your energy,but you never get your time back. I agree, leverage is the proper tool to capitalize and get a great return on our investment. There are no shortage of products and ideas that can serve others.

    Kind Regards,
    Bill

    • Eveliina

      Reply Reply July 29, 2014

      That’s so true, and there will forever be more people who need help than those who are offering it, too!

Leave A Response To Eveliina Cancel reply

* Denotes Required Field