I received a question:
“I’ve been thinking to start a new blog. I’ve been blogging before, but I haven’t really had readers, and it hasn’t been very frequent. My posts also haven’t had a common theme, I just write what comes to mind, so it’s more like a journal I guess.
Can you help me to choose a topic that might actually be potentially popular?” – Liz –
Well, thank you for this question Liz! I’ll do my best here, but just so you know:
New blogs these days rarely become popular by accident. In most cases bloggers intentionally design the content to go viral and then heavily promote it on social media and through networking.
So it’s equally important to define your goals first and then create a strategy and marketing plan for your blog.
But here are some guidelines on choosing the topic:
First of all, you should of course consider your personal interests, and whether those might actually be interesting for a large amount of other people, too.
Not all topics are. The chances are, that if yours doesn’t fall into one of these main categories: health, wealth, education, technology or relationships, your blog will be pretty deserted, no matter how much you promote.
And then again: “popular” means different things to different people. Being the only blogger in a small niche also carries a lot of potential, but if you have monetising in mind, that may become a big challenge.
You also want to hone in to your areas of expertise and recognize the traits or the information you have that might be useful for others, or entertaining.
Popular blogs provide with an angle that is different from what’s already out there and you need to come up with one of your own. That may take some detective work and research to figure it out. You don’t want to copy anyone, because there’s really no point for anyone to start following a copycat, while there’s a recognizeable original available, right?
Sometimes for instance turning that original into a parody does the trick. However usually those blog projects don’t live very long, because the jokes wear out and at that point they don’t know how to renew and stay interesting.
So along with the angle and twist you want to think about the goals you’ve set for the blog, and what’s also important is that you make it about them, not about yourself.
And last but not least: You want to make sure your blog about something you love and you’re passionate about. That’s what keeps it vibrant, because it creates a totally different kind of energy on your posts!
Don’t miss a single post, event invitations and other powerful free resources that I only share with my subscribers:
I also have a few questions for you:
Do you have a blog? If you do, how did you pick your topic?
What challenges have you faced with it?
Thank you for leaving a comment!