3 Things To Consider When Choosing a Topic For Your Blog

How to choose a topic for your blog

letter-questionI received a question:

“I’ve been thinking to start a new blog. I’ve been blogging before, but I haven’t really had readers, and it hasn’t been very frequent. My posts also haven’t had a common theme, I just write what comes to mind, so it’s more like a journal I guess.

Can you help me to choose a topic that might actually be potentially popular?” – Liz –

Well, thank you for this question Liz! I’ll do my best here, but just so you know:

New blogs these days rarely become popular by accident. In most cases bloggers intentionally design the content to go viral and then heavily promote it on social media and through networking.

So it’s equally important to define your goals first and then create a strategy and marketing plan for your blog.

But here are some guidelines on choosing the topic:

#1 Interests

First of all, you should of course consider your personal interests, and whether those might actually be interesting for a large amount of other people, too.

Not all topics are. The chances are, that if yours doesn’t fall into one of these main categories: health, wealth, education, technology or relationships, your blog will be pretty deserted, no matter how much you promote.

And then again: “popular” means different things to different people. Being the only blogger in a small niche also carries a lot of potential, but if you have monetising in mind, that may become a big challenge.

#2 Expertise

You also want to hone in to your areas of expertise and recognize the traits or the information you have that might be useful for others, or entertaining.

Popular blogs provide with an angle that is different from what’s already out there and you need to come up with one of your own. That may take some detective work and research to figure it out. You don’t want to copy anyone, because there’s really no point for anyone to start following a copycat, while there’s a recognizeable original available, right?

Sometimes for instance turning that original into a parody does the trick. However usually those blog projects don’t live very long, because the jokes wear out and at that point they don’t know how to renew and stay interesting.

So along with the angle and twist you want to think about the goals you’ve set for the blog, and what’s also important is that you make it about them, not about yourself.

#3 Passion

And last but not least: You want to make sure your blog about something you love and you’re passionate about. That’s what keeps it vibrant, because it creates a totally different kind of energy on your posts!

Don’t miss a single post, event invitations and other powerful free resources that I only share with my subscribers:

I also have a few questions for you:

Do you have a blog? If you do, how did you pick your topic?
What challenges have you faced with it?

Thank you for leaving a comment!

20 Comments

  • Susan Cooper

    Reply Reply September 23, 2014

    Hi Eve, those were definitely the three things that guided my choice when I decided what to blog about. You have to blog about what you know and if you are not passionate about the subject eventually you will end up quitting your blog altogether. Readers can tell too if you really care about what you are blogging about. It matters.

    • Eveliina

      Reply Reply September 24, 2014

      There are people who teach others how to curate content for their blogs and do it all automated with a software, so that they never even have to touch the blog. That content can be routed through a spinner to make it “original”, which usually means it’s 100% unnatural and even delirious sometimes. I find the whole idea really absurd. Who would ever visit a blog like that twice, except spam comment bots?

      In fact most of those blogs are being built to improve search engine rankings through linking, but sold with a promise of “making it really easy for you” and a lot of people actually fall for that. Personally I would never (ever, ever) want to see my link on such blog. Now what kind of impression would that give of me if anyone saw it….

  • Great post Eve! But I must say that I’m a little outside the norm. I’m a fiction writer but didn’t want to serialize my books or write short stories. Because the theme in my novels always carries a sense of social justice, a friend suggested that I try a Where’s The Justice theme and add some of my twisted humor:) So, I am not promoting a business or a service, but I hope that folks get a taste of my voice and buy my current book or my future book. It’s taken 2 years of consistent blogging…only missed one due to tech failure..but I think I am gaining a readership. Sol for me, it was really defining my goal, consistency, and promoting to readers.

    • Eveliina

      Reply Reply September 24, 2014

      Most blogs don’t last even 2 months, in fact a few of mine didn’t, and that’s simply because skipping planning. There’s nothing wrong with writing an online diaries either, but the truth is that these days no one finds them without what you just mentioned: consistency and promoting.
      PS. I love that twisted humor of yours Jacqui!

  • Lenie

    Reply Reply September 24, 2014

    Hi Eve, thanks for the tips – I have been blogging for over a year but do tend to go all over the place and discuss a lot of different topics. I don’t know if any of my categories are broad enough to just pick one and go with that. Still thinking about the best way to go. Your post will help. Thanks

    • Eveliina

      Reply Reply September 25, 2014

      Thanks Lenie! I’m pretty sure you’re going to enjoy the free training I’ll put out next week! That should help you even more :)

  • Sue Hines

    Reply Reply September 24, 2014

    Very few people can write consistently well about something for which they have no feeling or in which they have no interest. Your post nails the big issues for starting a blog. The biggest challenge we all face is writer’s block. That day inevitably comes when we have absolutely no idea where to start or what to say. If you are interested in the overall theme or topic of the blog, though, it doesn’t take long to light the fire again.

    • Eveliina

      Reply Reply September 25, 2014

      That’s true what you say about writer’s block Sue.
      But one of the benefits of already popular topics is that it’s easier to find content to post about. There’s no need to re-invent the wheel, only perspective. :)

  • Michele Harvey

    Reply Reply September 26, 2014

    Yes, I agree that interest, expertise, and passion are key elements to consider when choosing your blog content. Since most of us have many interests, choosing content should not be too much of a challenge especially since the main categories you listed can be broken down into many subcategories. It’s crucial to create content with the reader in mind and I couldn’t agree with you more regarding what you say about passion and the energy it brings to the voice of your content.

    • Eveliina

      Reply Reply September 26, 2014

      Often the problem isn’t lacking ideas, but keeping it somewhat cohesive, and it’s because we indeed have so many interests. However, when you’re writing a blog for an audinece, instead of for yourself, there’s a risk that if they don’t share _all_ your interests and everything you’re passionate about, they gradually start “growing apart” with you.

  • Catarina

    Reply Reply September 26, 2014

    Absolutely, Eve. The only thing I would like to add is that I have come across an abundance of posts about how to decide on a topic for a blog recently. Maybe something to take into account if you want to find a niche?:-)

    • Eveliina

      Reply Reply September 26, 2014

      LOL Truedat!

  • Jason B

    Reply Reply September 28, 2014

    Excellent post. I choose my topics on things that interest me. The only challenge that I face is that I get writers block every once in a while.

    • Eveliina

      Reply Reply September 28, 2014

      Thank you Jason! I’ve noticed you stay true to your “voice”, also a thing to keep in mind when blogging. :)
      When writing is a hobby or serves ambition, writers block happens all the time. When you do it for living and it serves a purpose, not so much.

  • Kerry

    Reply Reply September 30, 2014

    I have been blogging for going on eight months now and I am happy to report, so far, I am anything but lacking ideas for what to write about. I finally feel comfortable calling myself a writer because having my blog motivates me to write consistently. That in itself is enough. I am honing my craft and practice is the best thing I could do for myself. Great blog.

    • Eveliina

      Reply Reply September 30, 2014

      Thank you Kerry! And I love what you’re saying about calling yourself a writer. People feeling pride about what they do is just awesome!

  • Bola

    Reply Reply October 10, 2014

    These are helpful tips. I always new that passion plays a big part in writing, but then realised that there has to be an interest. I’ve got to feel what I’m writing about or nothing works. I’m certainly looking into expertise. Thanks for sharing

    • Eveliina

      Reply Reply October 10, 2014

      That’s right: writing must come from the heart – unless you write for money only. Glad I could help!

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