Q&A: 5 Steps of Creating The First Info Product

how-to-create-first-info-product

how to create the first info productOne of my readers, the Blind Blogger Max, asked if
I could suggest something for his first info product
and I realized it’s a great question to discuss here in my blog.

His question was: “You know I’m working at inspiring and
motivating others. what kind of product would you suggest.”

First of all, thank you Max for inspiring me! Here’s my advise to you:

It all starts from knowing who you want to help, and then finding out how.

Step #1: “Draw a picture” of one person whose pains and challenges you’re addressing with your products – I’m calling this your *model

Also known as your customer avatar and ideal client.

The better you know this person, the easier it is to find out the right way to help. Also it gets easy to communicate your message the way they instantly understand that this is the solution they’ve been looking for – right in front of them, and they should grab it.

Step #2: Your product should solve one specific issue, so start from figuring out what that is.

People who are listening to you Max lack motivation and inspiration, but what does it prevent them from doing and how does it affect their everyday life?

Obviously they want to change something significant in their lives, whether it’s health related, or their career, financial situation, family issues, and so on. What is it that makes them angry, sad, disappointed and frustrated enough to seek a solution for?

You need to tell them that you have the knowhow of motivating them to reach a specific outcome they really want.

Step #3: Research your competition.

Find out who is already offering a solution that is similar to what you have in mind, preferably several. Look into coaches from different levels, from those who have just started out to those called gurus.

Sign up to their email lists to learn about their communication, read their blogs and follow their conversations in social media. If possible, buy some of their products and study them as thoroughly as you can.

This will tell you what kind of solutions people are already seeking and give you an idea of your own. You can then take one of the methods I described in this post to create it.

Step #4: Outline your step-by-step process.

Since you now know what the burning issues are, you can help to solve, write them down and pick one to start with.

Jot down the main steps from the pain point to the place where this particular issue has been completely solved. Then add sub-steps (which are always something concrete and actionable) they can do and it moves them forward.

Step #5: For your free offer, pick a chunk they most yearn for.

Choose one of the main steps which gets them the fastest and easiest, or the the most dramatic results.

About the format:

You should pick the format you’re the most comfortable with. Keep in mind that you can always change it or add to it later if you wish and if it seems important.

Another criteria would be the preferences of your audience. Approximately 70% of people are visual (and the rest are auditive and kinesthetic) but that doesn’t mean a video would always be the best choice.

However, the least you must do is to add an “eye candy” 3D image of your product – whether it’s an eBook, audio, video etc. so people know what to expect – unless they’re all blind as well.

Hope this helps!

If you have any questions or comments, the comment box is all yours! Thanks!

PS. I have published a Kindle book which also helps to get you ahead with this!

24 Comments

  • Susan Cooper

    Reply Reply August 4, 2014

    It’s funny you should post this now because I’m now in planning stages of creating my very first product – How to make your own vector images for your website or blog. This information will come in very handy indeed. :-)

    • Eveliina

      Reply Reply August 5, 2014

      That’s fantastic Susan! Let me know if I can help you further with your project!

  • This is terrific advice for anyone looking for a first product! I learned a ton from this:)

    • Eveliina

      Reply Reply August 5, 2014

      Great! I’m so happy to help!

  • Patricia Weber

    Reply Reply August 5, 2014

    Your advice is spot on with a course I am taking about doing the very thing. Now THAT is inspiring for me that the processes would be so closely aligned. Thanks.

    • Eveliina

      Reply Reply August 5, 2014

      You’re welcome!

  • maxwell ivey

    Reply Reply August 5, 2014

    Hi Eve; the first thing I noticed is you wrote this post as if we were having a conversation. Next, I want to say that I appreciated your asking me to see if the new book is easily accessible and understood by visually impaired readers. I can tell people that the book is concise and to the point with many good examples and a series of steps to help the reader take action. Now, to my own search for an e-product. I don’t think I want to create a product for just blind people. I may at some point but not for my first effort. also, the community of blind and visually impaired people is more varied than most people would think. If I look at the comments from people who have read my posts they talk about how reading about my experiences encourage them to take action. I have heard several say that if I can do it why can’t they do it. I am able to remove some of their excuses. the problem I’m having is how to turn this into an ebook or video series. Thanks for all your help and take care, Max

    • Eveliina

      Reply Reply August 6, 2014

      Absolutely my pleasure Max!
      And I agree that your primary target group (niche) should be a lot broader than “blind internet users”. That is one of the classic mistakes people make when choosing their niche: having it too specified.
      This would make another great topic for a blog post again. I guess I need to work on it one of these days…

  • Laurie Hurley

    Reply Reply August 6, 2014

    Good advice. Love your bullet point list – it definitely covers all of the bases. I am sure Max will appreciate it!

    • Eveliina

      Reply Reply August 6, 2014

      Thanks Laurie! I know Max is already on it :)

  • Meredith Wouters

    Reply Reply August 6, 2014

    These are great tips. I would add that it’s probably a good idea to ask your readers what they need the most help with, in step number one. It can be a great way to get feedback and make sure you are correctly identifying the need.

    • Eveliina

      Reply Reply August 6, 2014

      That’s absolutely right Meredith! Condcuting a survey is something I suggested in the previous post, too.

  • Lenie

    Reply Reply August 6, 2014

    Hi Eve, as you probably know I am still learning about everything to do with blogging and promotion, etc. This post (and your previous ones, I’ll be back) are so helpful to me. Thanks.
    Lenie

    • Eveliina

      Reply Reply August 6, 2014

      You’re welcome! Glad I can help!

  • Sue Hines

    Reply Reply August 6, 2014

    This was well thought out and simply written. Succinct yet informative. Well done! The most powerful point for me was the phrase “Obviously they want to change something significant in their lives.”

    • Eveliina

      Reply Reply August 6, 2014

      Thank you Sue!
      That is true: people need big enough a pain before they’re ready to take action (unless you’re selling plasters).

  • Catarina

    Reply Reply August 21, 2014

    Good advice for someone trying to create a product. The most important thing is to find out if your market wants the product you have in mind. So test the market thoroughly before you go ahead. All creative ideas are not what the market wants.

    • Eveliina

      Reply Reply August 21, 2014

      Absolutely true! That’s why it’s a good idea to sell it first and then create.

  • Plumber Oak View

    Reply Reply October 2, 2014

    Hello There. I found your blog using msn. This is a really
    well written article. I’ll be sure to bookmark it and return to read
    more of your useful info. Thanks for the post. I will certainly comeback.

    • Eveliina

      Reply Reply October 2, 2014

      Thank you and welcome!

  • House Cleaner Ojai

    Reply Reply October 6, 2014

    Hmm it appears like your site ate my first comment (it was extremely
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    I’m thoroughly enjoying your blog. I too am an aspiring blog writer but I’m still new to everything.
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    • Eveliina

      Reply Reply October 7, 2014

      Hei and welcome! I suggest you click “Blogging” on my topics list.

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