One of my readers, the Blind Blogger Max, asked if
I could suggest something for his first info product
and I realized it’s a great question to discuss here in my blog.
His question was: “You know I’m working at inspiring and
motivating others. what kind of product would you suggest.”
First of all, thank you Max for inspiring me! Here’s my advise to you:
It all starts from knowing who you want to help, and then finding out how.
Step #1: “Draw a picture” of one person whose pains and challenges you’re addressing with your products – I’m calling this your *model
Also known as your customer avatar and ideal client.
The better you know this person, the easier it is to find out the right way to help. Also it gets easy to communicate your message the way they instantly understand that this is the solution they’ve been looking for – right in front of them, and they should grab it.
Step #2: Your product should solve one specific issue, so start from figuring out what that is.
People who are listening to you Max lack motivation and inspiration, but what does it prevent them from doing and how does it affect their everyday life?
Obviously they want to change something significant in their lives, whether it’s health related, or their career, financial situation, family issues, and so on. What is it that makes them angry, sad, disappointed and frustrated enough to seek a solution for?
You need to tell them that you have the knowhow of motivating them to reach a specific outcome they really want.
Step #3: Research your competition.
Find out who is already offering a solution that is similar to what you have in mind, preferably several. Look into coaches from different levels, from those who have just started out to those called gurus.
Sign up to their email lists to learn about their communication, read their blogs and follow their conversations in social media. If possible, buy some of their products and study them as thoroughly as you can.
This will tell you what kind of solutions people are already seeking and give you an idea of your own. You can then take one of the methods I described in this post to create it.
Step #4: Outline your step-by-step process.
Since you now know what the burning issues are, you can help to solve, write them down and pick one to start with.
Jot down the main steps from the pain point to the place where this particular issue has been completely solved. Then add sub-steps (which are always something concrete and actionable) they can do and it moves them forward.
Step #5: For your free offer, pick a chunk they most yearn for.
Choose one of the main steps which gets them the fastest and easiest, or the the most dramatic results.
About the format:
You should pick the format you’re the most comfortable with. Keep in mind that you can always change it or add to it later if you wish and if it seems important.
Another criteria would be the preferences of your audience. Approximately 70% of people are visual (and the rest are auditive and kinesthetic) but that doesn’t mean a video would always be the best choice.
However, the least you must do is to add an “eye candy” 3D image of your product – whether it’s an eBook, audio, video etc. so people know what to expect – unless they’re all blind as well.
Hope this helps!
If you have any questions or comments, the comment box is all yours! Thanks!
PS. I have published a Kindle book which also helps to get you ahead with this!