Last week I saw an infographic about infographics. I think that’s funny, but hey… you can illustrate what you want, right!
It did it’s job really well, too, ‘cus I got really inspired!
Infographic is a new term for pretty much everything that’s not an abstract picture and has some text on it. It’s been used very loosely, because it’s kind of sexy these days. No more “quotes on images”, ‘cus you can call it an infographic instead.
My word processor doesn’t recognize the word by the way. It tells me it’s been misspelled. But it doesn’t recognize kettlebell either, so I have decided to keep misspelling certain words until it does!
Some infographics are really flat out awesome. I can’t help but awe the talent and thoughtfulness behind them.
Some choose the easy way like me. I just spent about 10 minutes creating the one on this page (click to see it bigger).
Infographics are a classic way to repurpose content and a simple way of spicing up boring text. On one of my old posts I mentioned that approx. 70% of people are visual learners, and infographics just make it more approachable for the vast majority of people.
Images get more easily shared on social media, too.
You can take pretty much any idea from the list on the right and turn it into an infographic instead of just a post. Save it as a pdf and you can even add clickable links to it. That’s what I’ve done with the downloadable email newsletter checklist.
When you really shouldn’t use infographics?
Infographics work best on bigger screens; computers, laptops and tablets, but if your peeps prefer consuming your content on a smartphone, most big infographics lose their impact and usefulness. They just become annoying, as the text shrinks so much that you need to stretch and scroll and stretch and scroll your screen to see any of it. Even small images can be a pain.
Some tools you can use to make your own infographics:
You can also use any images and screenshots and crop and compile them with Word or PowerPoint, so it doesn’t have to be that complicated and you really don’t need any special tools.
If you choose to use them, it may take some time of course to learn how to get the most of them, but really the challenging step is usually coming up with an idea of what to say.
What would you put on your infographic if you made one today?
Perhaps one of the 50 post ideas on mine?