Infographics & When You Really Shouldn’t Use Them

infographics-feature-image

50-types-of-blog-posts-infographicLast week I saw an infographic about infographics. I think that’s funny, but hey… you can illustrate what you want, right!

It did it’s job really well, too, ‘cus I got really inspired!

Infographic is a new term for pretty much everything that’s not an abstract picture and has some text on it. It’s been used very loosely, because it’s kind of sexy these days. No more “quotes on images”, ‘cus you can call it an infographic instead.

My word processor doesn’t recognize the word by the way. It tells me it’s been misspelled. But it doesn’t recognize kettlebell either, so I have decided to keep misspelling certain words until it does!

Some infographics are really flat out awesome. I can’t help but awe the talent and thoughtfulness behind them.

Some choose the easy way like me. I just spent about 10 minutes creating the one on this page (click to see it bigger).

Infographics are a classic way to repurpose content and a simple way of spicing up boring text. On one of my old posts I mentioned that approx. 70% of people are visual learners, and infographics just make it more approachable for the vast majority of people.

Images get more easily shared on social media, too.

You can take pretty much any idea from the list on the right and turn it into an infographic instead of just a post. Save it as a pdf and you can even add clickable links to it. That’s what I’ve done with the downloadable email newsletter checklist.

When you really shouldn’t use infographics?

Infographics work best on bigger screens; computers, laptops and tablets, but if your peeps prefer consuming your content on a smartphone, most big infographics lose their impact and usefulness. They just become annoying, as the text shrinks so much that you need to stretch and scroll and stretch and scroll your screen to see any of it. Even small images can be a pain.

Some tools you can use to make your own infographics:

Share as Image (paid)

Piktochart (free and paid)

Canva (free and paid)

Picmonkey (free and paid)

Easel.ly (free and paid)

You can also use any images and screenshots and crop and compile them with Word or PowerPoint, so it doesn’t have to be that complicated and you really don’t need any special tools.

If you choose to use them, it may take some time of course to learn how to get the most of them, but really the challenging step is usually coming up with an idea of what to say.

What would you put on your infographic if you made one today?

Perhaps one of the 50 post ideas on mine?

10 Comments

  • Susan Cooper

    Reply Reply March 10, 2015

    That is funny… Am infographic about infographics. :) I have been wanting to find time to make one just because I think they are so fun and visually captivating. Not sure what my subject will be yet. Out of the infographic tools you listed do you have a favorite?

    • Eveliina

      Reply Reply March 10, 2015

      For your purposes, I would say Piktochart!

  • Vatsala Shukla

    Reply Reply March 10, 2015

    Infographics are great but yes, they can be an eyesore and can increase the bounce rate on a website if the visitor finds it trying to look at, despite the suggestion to click on the infograph to see a larger image and even then depending upon one’s screen it can be difficult on the eyes.

    I was lucky to be a beta tester for a colleague who had created an awesome course on creating infographs with power point in 30 minutes about 2 years ago and enjoyed creating them but stopped for the very reasons that you mentioned in your post. Who knows, I may try creating them again as part of my blog repurposing.

    • Eveliina

      Reply Reply March 10, 2015

      The best thing about infographics is that you can spread them outside your blog. There are even sites dedicated for infographics only!

  • Jacqueline Gum

    Reply Reply March 10, 2015

    Love infographics for printed handouts; sometimes they annoy me when I am reading on my smartphone! But what a brilliant idea…repurposing!

    • Eveliina

      Reply Reply March 11, 2015

      Rule of thumb Jaquie is to repurpose everything at least 6 times!

  • ikechi

    Reply Reply March 11, 2015

    I have seen some infographs that has made say wow!. Infographs are a great way to spread your brand. I would love to create an awesome Infographs and I have heard that Piktochart makes this easy. Thanks for sharing. Thumbs up

    • Eveliina

      Reply Reply March 11, 2015

      Infographics certainly make boring data more interesting. The downside is that being so popular they wear out the effectiveness. The bright side of that is that the content becomes all more important.

      Can’t wait to see what you come up with Ikechi!

  • Lenie

    Reply Reply March 12, 2015

    Eve, how will this fit in with Google’s new demand that all websites be mobile ready by April 21st if infographics don’t work well on smartphones? Will that be the end of them or will some smart person develop an infographic that works well on all devices?

    • Eveliina

      Reply Reply March 12, 2015

      I don’t think Google can make such demands, but the truth is that more and more people use their smartphones to browse the internet. Marketers who don’t respect that fact shoot themselves in the leg. Responsive themes and scalability on multiple platforms really are a necessity for websites these days, because if I’m not pleased with your website, there are so many other options to choose from.

      When it comes to images per se, they do scale on multiple platforms already. However, if the proportions mean everything. From Google’s perspective it’s still the title of your image that defines whether it gets found or no, whether you exist or not.

Leave A Response

* Denotes Required Field