If you chose pen and paper it’s not because you’re old fashioned. It’s because your kinesthetic: You wouldn’t remember anything if you typed your notes down on a computer. That’s for visual people, and auditive individuals either store everything they hear straight on their “inner hard drive”, repeat stuff out loud or record some notes for later.
I’m for example a kinesthetic person. I need to use a pen to take notes, but once I’ve written something down I usually don’t need to check my notes afterwards. Maybe for some detail, but in most cases I already learned the keys of the lesson by heart.
If I read a book and don’t take notes, I don’t remember much anything. One time I read a 260 page book in Kindle, and almost on every page there was the same two terms. After reading I was able to remember one of them. I knew the purpose of the other, but couldn’t repeat the exact term, even though I have an excellent memory.
Sounds crazy, right?
If I would have written it down the first thing, I wouldn’t have had a problem: It’s the “choreography” that ties the things together. (This is probably one of the reasons I rather read books on one sitting, too, regardless the length. The next day most of it is gone already.)
Visual people learn by watching and for them words are just images. That’s why they can take notes using a computer, as the mechanical performance forms the images they need to see in order to remember and learn.
These differences are the reason why as a coach it’s advantageous to offer different choises of media to your students; video, audio, workbooks and transcripts, because you never know which type they might be.
Around 5 to 15% of the people are primary auditive learners, 5 to 15% kinesthetic and up to 70% visual. The fourth group is analytical, the nerdie type. For them everything is about logic, and their share is 5 to 10%.
But it’s not just media, but also the choice of wording that appeals to different types of people.
Let’s say you’re a coach and you’re having a strategy session with a potential client. You’ve laid out your solution and then you ask for their response.
Talking to a visual person, it makes a difference if you say “How does this look to you?”, rather than “How do you feel about my suggestion?” or “How does this sound to you?” And in this same situation, the geek rather hears “Does this make sense to you?”
We don’t have a problem “getting” these words and sentences, but for a marketer this can be another ace in the sleeve. For instance when writing sales copy it’s easy to improve it and address to more people simply by adding a variety of expressions:
- “See, look, appear, reveal, take a peek” appeal on visuals
- “Listen, tune in, ring a bell or tell the truth” sound good for auditory
- “Feel, grasp, tap into, pulling strings and start from scratch” move the kinesthetic
- “Experience, understand and think” make most sense to the analytic.
(Please remove the long link at the end before tweeting!)