The One Test You Should Never Skip as a Marketer

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I’m so guilty of making this mistake over and over again, but now that it was pointed out to me I have a chance to pay attention. I hope it helps you as well! It’s called the “CUB test” and it applies to every piece of content you publish online, especially your headlines and titles,…

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Podcast Episode 8: 3 Pillars

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You know the three elements that build a foundation for optimal fitness: Training, nutrition and rest. In an expert business there are also 3 pillars that stand side by side. More about those in this episode. Just like in fitness, they refer to daily actions, what you really DO in your business. Resources mentioned on…

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Infographics & When You Really Shouldn’t Use Them

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Last week I saw an infographic about infographics. I think that’s funny, but hey… you can illustrate what you want, right! It did it’s job really well, too, ‘cus I got really inspired! Infographic is a new term for pretty much everything that’s not an abstract picture and has some text on it. It’s been…

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Podcast Episode 7: There’s a LOT You Can Do In About 8 Seconds

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I actually won my first National Champ title by 8 seconds, although we all have the same 10 minutes time. But when one rep takes about 4 seconds from start to a lockout, the margin is 1 rep (I did 153 and the silver medalist did 152), but with the lighter bodyweight I would win…

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Content Strategy Case Study

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“Ice hockey teams don’t hire players, they hire goal keepers, defense specialists and goal makers. That’s niching. That’s specializing on solving a specific issue the team has.” Over the weekend I wrote a couple more chapters for my new book, which should be out later this month. If you subscribe to my newsletter you’ll be…

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Podcast Episode 6: What is your donation to making this world a better place?

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On this episode I’m revealing the No #1 reason why solo entrepreneurs and small business owners are struggling in their business and what can happen if you skip the first and most important step.   Thanks so much for listening! If you enjoyed the episode, please feel free to share it using the social media…

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