Webinars are a way of the world these days. This article and podcast covers some of the benefits. Click to download a free webinar checklist.
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Why You Should (at least consider) Webinars
First of all, they are convenient and cost-effective. You don’t need to go anywhere, not to mention your audience doesn’t have to, either. No expensive traveling, no excess time investments from either party. Heck, you don’t even need to get dressed if you don’t want to, although I would suggest you do, as it probably makes you feel more professional.
When it comes to cost-efficiency, the only mandatory costs are related to having a computer and Internet connection. You can invest on equipment and software, but you don’t have to. As a small business owner you’re already collecting email addresses, so you’re using an autoresponder service, don’t you. Well, that’s pretty much all you need for communication and Google Hangouts distributes your broadcast worldwide for absolutely free.
And there was another benefit, too: Your message can reach masses. Instead of spending your time teaching folks one by one, you can leverage your time while you’re helping more people.
Whether it’s educating, entertaining or selling – or preferably little bit of all – sharing great and valuable content showcases your expertise, builds your credibility and authority and helps you to turn even the skeptics and procrastinators into clients and success stories.
So webinars can be monetized. They can also be automated and somewhat duplicated, too, at least from most parts.
Now don’t get me wrong, it does take preparations each time you’re broadcasting about a new topic, but lots of coaches out there really only prepare one or two webinars a year and just present it to new audiences. If you’re listening carefully, you will notice there’s the very same structure, almost like a script they’re following and there’s nothing wrong with that. In fact that’s what’s helping even those folks who are not the most comfortable as presenters to keep their thing together.
When you’re doing webinars, you don’t even have to show your face if you don’t want to. You can just share your screen or slides and keep your very detailed notes at hand without feeling awkward. That’s something live stages don’t provide.Click to download a free webinar checklist.