Here’s how to prioritize your action plan between the events you found the most appealing and worth waiting for, the anticipated highlights of your life. We talked about them last week, remember?
I’ve also mentioned the MED principle before, here’s how to apply it to your business efforts:
#1 Schedule Business Events
Place your product launches and other major events you organize in the calendar first, and then walk backwards adding the supportive “exercises”. Those could be for instance your own webinars.
Also add the target amount of other activities you choose to add in your marketing toolbox; speaking, giveaways, guest blogging, book releases, JV launches and so on.
And don’t forget your blog and newsletter, either.
#2 Comprehensive Task Lists
Pick up or create a detailed task list of each to get a clear picture of the amount of work those require.
#3 Use Your Time Wisely
All the tasks can be divided into 3 categories:
C = ‘craft’, which are the activities you do to create cash.
Translated to sports, these are the sport specific exercises, for instance golf player focusing on different areas of her own game. While you may be able to improve your performance with mental preparations and assisting exercises, your No #1 priority is always the sport itself.
B = ‘basic’, are tasks that have to get done but aren’t much fun
such as gathering documents that must be delivered to the bookkeeper.
And for comparison, example from sports: As a kettlebell lifter I need to improve my endurance. I do it by jogging, which I don’t like much, but because I want to succeed, I just do it.
A = ‘assisting’ tasks are something you enjoy, but you want to limit the time spent on those.
In my case these are tweaking the website and designing graphics. I could spend hours on those, when there’s actually better use for my time.
Here’s the only difference I’ve discovered so far, between building a business and a career as an athlete:
Athletes have to execute all these 3 types of workouts themselves, while in business you can outsource.
Here’s another secret:
Because the three capacities your business needs are the same as the elements of fitness; power (sales & money), stamina (brand awareness) and flexibility (good relationships), you should focus on activities that develop all three simultaneously.
(In fact, that’s one of the benefits and reasons I got hooked so quickly on kettlebell sport – because it does just that.)
Email marketing is for instance one such activity.
Knowing what you do to build your business each day isn’t just knowing the mechanics. Yes, you write blog posts and emails and your participation on discussion, but even more important than that is to figure out what to do on daily basis to encourage and provoke emotions.