Simplify Your Business Step #2: Balancing Exercises

Simplification process step 2

One arm jerk 26 kgWhen you get a fitness program from a trainer,
it consists of three types of workouts.
Some of them build power and muscle,
some your endurance and some focus on flexibility.
Also they may overlap.

Well, it’s the same thing with business exercises.

When you plan your day, you need to have these different types of exercises in balance, and as you know, a fitness regimen also requires focusing on technical issues – especially if you really want to make great results.

My personal definition by the way for a “sport” in oppose to “fitness” is that it is goal oriented. Kind of like comparing to a “business” vs. an “expensive hobby”. In both you do the same things but with a different seriousness.

In case you missed the first step while simplifying your business, you can find it here.

Power

So what does power mean in a business?

It means money of course. It’s the exercises that bring in cash, either immediately or in the long run. Every day you should incorporate some exercises that focus on money. It’s about acquiring new customers and making sales, so it absolutely does mean pitching and selling, too. But also a lot more happens on this sector.

Stamina

The second group of workouts build stamina – brand awareness.

It’s about what you do to take your message out there in front of the people and keep it consistent and coherent. Just like you need to have consistency if you’re training for a marathon, the endurance of your business builds up gradually. One round of jogging every once in a while isn’t enough to prepare you for the quest.

Flexibility

The third mandatory qualification of a successful athlete and business alike is flexibility.

In sports the elasticity of the muscles and joints protects from injury and I like to think it’s the same with business.

As I said, some of these workouts overlap, just like in sports they do. I compete in kettlebell sport, which is kind of a perfect combination of all three. It packs a whole gym to just a few exercises which can be executed in a very short time and still get the same – actually better – results. I like to use the same tactics when planning the workdays and work weeks. The basic guideline is:

How do I get maximum results from the least amount of work?

Here are some questions I would advise you to answer, but first you need to list all the tasks you do in your business.

Under which category do the fall?

Do they affect multiple areas?

Is there imbalance between them, are you focusing on the right things?

Have you scheduled the time for improving “the technique” as well?

What is your biggest challenge while balancing these? Please share in the comment box!

This article of mine was originally published in EzineArticles.com

28 Comments

  • Paul Graham

    Reply Reply June 2, 2014

    Simplify your business step 2 provides a useful analogy that most people can relate to. As with sports it starts with an assessment and the setting of objectives and proceeds to these steps. The fact that the plan also needs flexibility might be likened to stretching exercises before the workout.

    • Eveliina

      Reply Reply June 2, 2014

      You got it, Paul! Indeed, stretches before and after workout, but also as a separate exercise if that’s the one capacity that is slowing down your progress. Which often is the case, in business and fitness alike.

  • A.K.Andrew

    Reply Reply June 2, 2014

    I love these correlations. I think it really helps people to interpret what they need when put in simple terms that anyone who has ever given training a shot – which is a lot of people. Stamina is probably the hardest one to accomplish in either form. Good post & great to meet through BHB:-)

    • Eveliina

      Reply Reply June 2, 2014

      Thanks A.K.!
      For one thing, gaining stamina takes patience and long term planning. That can be really hard for many.

  • Lenie

    Reply Reply June 2, 2014

    I’ve subscribed to your emails – I’m finally getting a handle on what I’m doing, still have a ways to go, but posts like yours help a lot to my reaching my ultimate goal. Thanks, Eveliina.
    Lenie

    • Eveliina

      Reply Reply June 2, 2014

      Thanks so much Lenie!

  • Tim

    Reply Reply June 2, 2014

    I have always tried to simplify my business; make it more efficient with the goal being that I can have more time to do the parts of the business that I enjoy the most. I agree that planning is the foundation for all of these and stamina at the top of the list to complete this successfully.

    • Eveliina

      Reply Reply June 2, 2014

      That’s exactly how it should be, although some unpleasant stuff (like meeting the bookkeeper) probably never go away as long as we stay in charge. But I’m really with you on this!

  • It seems I’ve been in stamina mode for quite some time but I believe that will change when my life coaching course is complete. Great analogy.

    • Eveliina

      Reply Reply June 2, 2014

      I think in business it’s crucial to understand the role you’ve put yourself into and really focus on your main tasks. For a solo entrepreneur it’s always bringing in the money, and figuring out the shortest path to accomplishing that.

      Often times startups tend to focus too much on “stamina exercises”, if they’re more comfortable, which they often are.
      But it’s the same in sports, too… we would rather skip those more unpleasant workouts.
      I talk more about this in my webinars and likely also in my future articles as well :)

  • Mina Joshi

    Reply Reply June 3, 2014

    Some good suggestions on starting your business. I like the idea of thinking of it as a fitness regime. In my opinion, stamina keeps the business going.

    • Eveliina

      Reply Reply June 3, 2014

      Stamina is good, but even if people know you, but they don’t buy anything, you’re out of business soon. Small businesses also heavily rely on relationships.
      So there’s really not one capacity over another.

  • Derrick Coyle

    Reply Reply June 3, 2014

    Thanks Eveliina. As a fitness enthusiast and recently retired member of the business community, I enjoyed your analogy carried through the post. In some ways, personal and organizational business success could be described as ‘survival of the fittest’ so there seems a natural connection.

    • Eveliina

      Reply Reply June 3, 2014

      You’re welcome Doyle! I think I’ve heard this ‘survival of the fittest’ metaphor before.
      Indeed that’s what it often is in the bad economy.

  • Completely relateable correlations! Bravo! In the end, I think flexibility stands the test of time. Just as an aging body may lose muscle mass and strength, you can still remain flexible you can find many ways to succeed.

    • Eveliina

      Reply Reply June 3, 2014

      That is true Jacquie! For more matured (business or individual), the emphasis starts to shift I suppose.

  • Laurie Hurley

    Reply Reply June 3, 2014

    Great analogies! I am very active (cycle mostly) and challenge myself daily on my bike and in my business. Power and stamina are my middle names! Thanks for sharing this with us. Enjoyed reading it.

    • Eveliina

      Reply Reply June 3, 2014

      Thanks so much Laurie!

  • I like this analogy, maybe because I’m the kind of person to want to do the least amount of work, with the most payoff. I’m going to go read step 1, and then I’m going to sit down and analyze what I’m doing in each of these three categories. Thanks for the inspiration!

    • Eveliina

      Reply Reply June 4, 2014

      You’re welcome Meredith!

      Often we start with a clear focus, but get astrayed. Once in a while it’s good to sit back and draft the big picture again.

  • Beth Niebuhr

    Reply Reply June 4, 2014

    I like the analogies. They do work. I need to think about my business in that way and perhaps be more flexible.

    • Eveliina

      Reply Reply June 4, 2014

      Thank you Beth!

  • Carl

    Reply Reply June 4, 2014

    My biggest challenge has been stamina, either through consistency or just continuing to keep things exciting and fresh. I really enjoyed reading this and will subscribe to read more of your stuff when it comes out.

    Thank you very much.

    • Eveliina

      Reply Reply June 4, 2014

      Thank you Carl! Just finishing my article for next week, “3 Things Any Rookie Quarterback Can Teach You About Business”.
      Can’t wait to show it!

  • Tuhin

    Reply Reply June 4, 2014

    Flexibility is required in all aspects of life. Flexibility coupled with good communication with clients can seriously take business to a higher level…Good post!

    • Eveliina

      Reply Reply June 4, 2014

      Thanks Tuhin! You’re absolutely right, flexibility is the secret of many businesses.

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