When you get a fitness program from a trainer,
it consists of three types of workouts.
Some of them build power and muscle,
some your endurance and some focus on flexibility.
Also they may overlap.
Well, it’s the same thing with business exercises.
When you plan your day, you need to have these different types of exercises in balance, and as you know, a fitness regimen also requires focusing on technical issues – especially if you really want to make great results.
My personal definition by the way for a “sport” in oppose to “fitness” is that it is goal oriented. Kind of like comparing to a “business” vs. an “expensive hobby”. In both you do the same things but with a different seriousness.
So what does power mean in a business?
It means money of course. It’s the exercises that bring in cash, either immediately or in the long run. Every day you should incorporate some exercises that focus on money. It’s about acquiring new customers and making sales, so it absolutely does mean pitching and selling, too. But also a lot more happens on this sector.
The second group of workouts build stamina – brand awareness.
It’s about what you do to take your message out there in front of the people and keep it consistent and coherent. Just like you need to have consistency if you’re training for a marathon, the endurance of your business builds up gradually. One round of jogging every once in a while isn’t enough to prepare you for the quest.
The third mandatory qualification of a successful athlete and business alike is flexibility.
In sports the elasticity of the muscles and joints protects from injury and I like to think it’s the same with business.
As I said, some of these workouts overlap, just like in sports they do. I compete in kettlebell sport, which is kind of a perfect combination of all three. It packs a whole gym to just a few exercises which can be executed in a very short time and still get the same – actually better – results. I like to use the same tactics when planning the workdays and work weeks. The basic guideline is:
How do I get maximum results from the least amount of work?
Here are some questions I would advise you to answer, but first you need to list all the tasks you do in your business.
Under which category do the fall?
Do they affect multiple areas?
Is there imbalance between them, are you focusing on the right things?
Have you scheduled the time for improving “the technique” as well?