Podcast: 21 Ways to Repurpose Webinar Content

repurpose-content-blog

Remember when I talked about scripting a webinar? That script may be very detailed so you can actually skip this part. But if you’re using just quick notes which most people likely do you may want to get a transcript of your webinar done. That’s step one. Thanks so much for listening! If you enjoyed…

Read more…

Special Podcast Episode: What Every Business Needs To Know About Social Media

what every business needs to know about social media

“Long before it became the commercialized mass information and entertainment juggernaut it is today, long before it was accessible to the general public, and certainly many years before Al Gore claimed he “took the initiative in creating” it, the Internet – and its predecessors – were a focal point for social interactivity. Granted, computer networking…

Read more…

The One Test You Should Never Skip as a Marketer

copywriting-test

I’m so guilty of making this mistake over and over again, but now that it was pointed out to me I have a chance to pay attention. I hope it helps you as well! It’s called the “CUB test” and it applies to every piece of content you publish online, especially your headlines and titles,…

Read more…

Content Strategy Case Study

content-strategy-on-blog

“Ice hockey teams don’t hire players, they hire goal keepers, defense specialists and goal makers. That’s niching. That’s specializing on solving a specific issue the team has.” Over the weekend I wrote a couple more chapters for my new book, which should be out later this month. If you subscribe to my newsletter you’ll be…

Read more…

How To Manage Social Media

jay-baer-quote

Social media management… For many, that sentence sounds like a joke. Especially for entrepreneurs who already ride 6 other horses on their business it does. How would you manage yet another chaos…? It is just so much easier to decide “It’s not for us because we’re B2B”, “Our clients are not into cat videos” or…

Read more…