Special Podcast Episode: What Every Business Needs To Know About Social Media

what every business needs to know about social media

“Long before it became the commercialized mass information and entertainment juggernaut it is today, long before it was accessible to the general public, and certainly many years before Al Gore claimed he “took the initiative in creating” it, the Internet – and its predecessors – were a focal point for social interactivity. Granted, computer networking…

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Podcast Episode 16: Choosing the Clients For Your Business

choosing-clients-for-business-feat

It’s time to continue from where we left off 2 weeks ago. We were talking about research and asking specific questions. Once you’ve collected the information you need and have determined there in fact is a market for what you had in mind: You know who’s already there, how they do business and an idea…

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Content Strategy Case Study

content-strategy-on-blog

“Ice hockey teams don’t hire players, they hire goal keepers, defense specialists and goal makers. That’s niching. That’s specializing on solving a specific issue the team has.” Over the weekend I wrote a couple more chapters for my new book, which should be out later this month. If you subscribe to my newsletter you’ll be…

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Centerpiece of Your Social Media Strategy & What Choices Do You Have

hosting-your-blog

“Boring. I was stranded today. I had to spend hours in Nyack, just over the border from New Jersey, so I shopped. Actually, I TRIED to shop, but I failed. I spent two hours at the mall, and it was boring.” The past couple of posts have discussed how to create a social media strategy:…

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