Special Podcast Episode: What Every Business Needs To Know About Social Media

what every business needs to know about social media

“Long before it became the commercialized mass information and entertainment juggernaut it is today, long before it was accessible to the general public, and certainly many years before Al Gore claimed he “took the initiative in creating” it, the Internet – and its predecessors – were a focal point for social interactivity. Granted, computer networking…

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Podcast Special Episode: Turn Striving into Thriving On Social Media With a Simple Mindset Shift

Knowing what to expect keeps overwhelm at bay

Probably the most common mistake entrepreneurs make is to think about social media as a time suck or unavoidable evil. Yet, it’s actually a modern day TV channel, newspaper and magazine that every business owns (Jay Baer). Negative mindset and attitude has never kept those afloat!   Thanks so much for listening! If you enjoyed…

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Content Strategy Case Study

content-strategy-on-blog

“Ice hockey teams don’t hire players, they hire goal keepers, defense specialists and goal makers. That’s niching. That’s specializing on solving a specific issue the team has.” Over the weekend I wrote a couple more chapters for my new book, which should be out later this month. If you subscribe to my newsletter you’ll be…

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Centerpiece of Your Social Media Strategy & What Choices Do You Have

hosting-your-blog

“Boring. I was stranded today. I had to spend hours in Nyack, just over the border from New Jersey, so I shopped. Actually, I TRIED to shop, but I failed. I spent two hours at the mall, and it was boring.” The past couple of posts have discussed how to create a social media strategy:…

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