Special Podcast Episode: What Every Business Needs To Know About Social Media

what every business needs to know about social media

“Long before it became the commercialized mass information and entertainment juggernaut it is today, long before it was accessible to the general public, and certainly many years before Al Gore claimed he “took the initiative in creating” it, the Internet – and its predecessors – were a focal point for social interactivity. Granted, computer networking…

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Listen & Learn

Podcasts that educate, entertain and offer a new perspective.

I’m not just podcasting myself, but I have also created a habit of listening to a podcast or two before getting out of bed in the morning. The timing means that I prefer them short and sweet and here are a couple of my favorites. Grammar Girl As you know, English is my second language…

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Content Strategy Case Study

content-strategy-on-blog

“Ice hockey teams don’t hire players, they hire goal keepers, defense specialists and goal makers. That’s niching. That’s specializing on solving a specific issue the team has.” Over the weekend I wrote a couple more chapters for my new book, which should be out later this month. If you subscribe to my newsletter you’ll be…

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